The slots manager isn’t an alien! He can fix your slots, build your team, influence your customers and increase your revenues. Isn’t it time you got to know him? published in Infinity Magazine – December 2020 Slot managers all over the world are misunderstood, undervalued, heckled, tormented, and often frowned upon when observed by others for their apparent alien like behavior while walking the casino floor with a sense of purpose and a laptop. In many casinos GM’s are confused…

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Essential dialogue and dealing with difficult conversations are critical if you want your operation to remain focused, competitive and productive, and here’s why you can’t achieve success without them: (As published by Infinity Gaming Magazine October 2020) In part two of Essential Dialogue we concentrated on conversations with the marketing manager. In part three I would like us to take our essential dialogue exchange directly to the casino floor level and hold a manager to subordinate conversation with our distinguished…

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Essential dialogue and dealing with difficult conversations are critical if you want your operation to remain focused, competitive and productive, and here’s why you can’t achieve success without them: (Published by Infinity Gaming Magazine September 2020) In part one of Essential Dialogue we concentrated on conversations with the GM, but with casinos operators all over the planet still facing a lot of uncertainty, essential dialogue is going to be necessary on every organizational level if casinos want to successfully adapt,…

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(Published by Infinity Gaming Magazine – July 2020) Essential dialogue and dealing with difficult conversations are critical if you want your operation to remain focused, competitive and productive, and here’s why you can’t achieve success without them. As Casinos across the globe start to re-open after lockdown, there is a lot of uncertainty in the air and operators will have to adapt to a new way of life in order to remain competitive. Companies will need to re-define their strategy…

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(Punblished by Casino Life Magazine, June 2020) Making your staff feel appreciated is one of the most important ingredients for operational success, so why do so many operators still fail in this area and what can you do to meet and exceed your employee’s expectations? As another week of lockdown begins, I’m feeling immensely proud of the NHS and of all key workers here in the UK, and around the globe, for the tremendous work they’re doing to keep us…

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(Published by Infinity Gaming Magazine June, 2020) Understanding the key reasons why your slot operation might fail is the first step toward taking proactive action and achieving the kind of success that you always knew was possible.  The bad news is that your competitors are hard at work, and even as I type they’re concocting ways to add more clarity to their brand message, to solve all your customers problems and to add more “wow factor” to their slots experience….

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Slots of value analysis in a time for reflection Reflections on how to use slots analysis to provide value to your slots floor, your slots customers and your slots team (Published in Infinity Gaming Magazine May 2020) With Casinos all over the world in lock down, now is a good time to reflect on what might add real value to your operations moving forward, and in the age of big data the seemingly endless bytes, rivers and oceans of data…

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Project management versus the slot machine A guide on how to manage your next big slot project and deliver it on time, within budget and without losing your mind or your customers.. (Published in Infinity Gaming Magazine March 2020) Anyone who has set up a casino from scratch knows that it’s a challenge that involves a substantial amount of effort, teamwork and attention to detail from everyone involved. They may also tell you that there are a million and one…

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Slots of reflection for a brighter future How we can learn from the past and use today’s tragic pandemic to build a brighter and stronger future for both slot machine and Casino operations (Published in Infinity Gaming Magazine April 2020) The Coronavirus has already changed our daily lives and will inevitably change the way we live in the future. On hearing about the recent news that Las Vegas Casinos have been closed down in order to slow down the spread…

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Why did I buy into a systems meltdown? A user guide for avoiding systems failure before you unpack the server! (Published Casino Life Magazine March 2020) In an ever more competitive landscape, it’s essential to make informed decisions in order to remain competitive and choosing the best casino management system for your operation can increasingly mean the difference between success and failure. During my first slots system installation I distinctly remember that there was an air of excitement that comes…

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