(Punblished by Casino Life Magazine, June 2020) Making your staff feel appreciated is one of the most important ingredients for operational success, so why do so many operators still fail in this area and what can you do to meet and exceed your employee’s expectations? As another week of lockdown begins, I’m feeling immensely proud of the NHS and of all key workers here in the UK, and around the globe, for the tremendous work they’re doing to keep us…
(Published by Infinity Gaming Magazine June, 2020) Understanding the key reasons why your slot operation might fail is the first step toward taking proactive action and achieving the kind of success that you always knew was possible. The bad news is that your competitors are hard at work, and even as I type they’re concocting ways to add more clarity to their brand message, to solve all your customers problems and to add more “wow factor” to their slots experience….
Slots of value analysis in a time for reflection Reflections on how to use slots analysis to provide value to your slots floor, your slots customers and your slots team (Published in Infinity Gaming Magazine May 2020) With Casinos all over the world in lock down, now is a good time to reflect on what might add real value to your operations moving forward, and in the age of big data the seemingly endless bytes, rivers and oceans of data…
Project management versus the slot machine A guide on how to manage your next big slot project and deliver it on time, within budget and without losing your mind or your customers.. (Published in Infinity Gaming Magazine March 2020) Anyone who has set up a casino from scratch knows that it’s a challenge that involves a substantial amount of effort, teamwork and attention to detail from everyone involved. They may also tell you that there are a million and one…
Slots of reflection for a brighter future How we can learn from the past and use today’s tragic pandemic to build a brighter and stronger future for both slot machine and Casino operations (Published in Infinity Gaming Magazine April 2020) The Coronavirus has already changed our daily lives and will inevitably change the way we live in the future. On hearing about the recent news that Las Vegas Casinos have been closed down in order to slow down the spread…
Why did I buy into a systems meltdown? A user guide for avoiding systems failure before you unpack the server! (Published Casino Life Magazine March 2020) In an ever more competitive landscape, it’s essential to make informed decisions in order to remain competitive and choosing the best casino management system for your operation can increasingly mean the difference between success and failure. During my first slots system installation I distinctly remember that there was an air of excitement that comes…
Management strategies that will take yous slots performance from good to great… (Article published on Casino Life Magazine Dec .2019) Once upon a not so long-ago slot machines were considered an after though for the ‘real’ gamblers who would never dare risk their reputation by even being seen paused at a slot machine while in polite conversation. Accidentally touching one of these metal boxes with reels could spell total disaster to a gambler’s credibility, respectability, honor and integrity. Slot…